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How. Web and mobile application development Manchester North-West Web & mobile
application development

We build the tech
so you can build your
business

How We Can Help

We specialise in building software that connects your systems and eliminates the manual work that's slowing you down.

Your business probably runs on multiple systems — your CRM, your accounts software, your warehouse stock control, spreadsheets, third-party platforms. When these don't talk to each other, someone on your team is stuck copying data between them.

We build integrations that connect these systems properly. Orders flow from your website into your warehouse system. Customer data syncs between your CRM and accounts software. Stock levels update automatically. The manual copying stops, and your team can focus on growing the business.

Every business has those repetitive tasks that eat up hours each week. Updating spreadsheets. Sending status emails. Chasing orders. Generating reports. Checking stock levels.

We build systems that handle these automatically. Order management platforms that track status and notify customers. Reporting tools that pull data from multiple sources and export to Excel at the click of a button. Automated workflows that trigger emails, update records, and keep everyone informed without manual intervention.

The goal isn't automation for its own sake — it's freeing up your time to focus on what really moves your business forward. We'll help you identify which processes are costing you the most time and build solutions that handle them automatically.

Sometimes your team needs access on the go. We build mobile apps that integrate directly with your business systems, giving your people the tools they need whether they're in the warehouse, on site, or meeting with clients.

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Trusted by

ESL Fuels ProtectaPet Manchester Fertility Fluid Productions

How We Work

We build long-term relationships, working iteratively to deliver continuous value while minimising risk. We take time to understand your business, test thoroughly, and ensure every feature improves how you work.

We're not interested in building something, handing it over, and disappearing. We build long-term relationships where we add and change features as your business requirements, challenges, and direction evolve.

Your business isn't static, and your software shouldn't be either. As you grow, as your processes change, as new opportunities emerge, we're there to adapt your systems accordingly.

We work iteratively, delivering small, incremental changes.

This approach means you start seeing value from the outset. You get early feedback on what's working and what needs adjusting. You can manage changes to your processes gradually. You can spread the cost. You can re-prioritise feature requests. Most importantly, it minimises risk.

It also means we can test ideas without investing too much time and effort. Sometimes we'll prototype a feature to see if it solves the problem. Sometimes we'll release to an early adopter within your team to gather real-world feedback before rolling out more widely.

Before we write a line of code, we spend time understanding how your business operates. We call this Project Discovery. Where are the bottlenecks? What takes too long? What frustrates your team? What manual processes are time-consuming? Where are manual errors being introduced?

We work with you to evaluate different solutions, considering not just what's technically possible, but what will improve how you work. Sometimes the best solution isn't the obvious one.

We take testing seriously. Every feature is thoroughly tested before it goes anywhere near your production environment. Nothing gets released until all automated tests pass, and we always ask you to test and approve new features before they go live.

Building software is a collaborative effort. Your input throughout the process ensures we're building something that works for your business, not just something that seemed like a good idea at the start.

How are deliberately small. When you work with us, you work directly with someone who takes the time to understand your business, your challenges, and your goals. No project managers acting as intermediaries. No getting lost in an agency machine. Just straightforward communication with the person responsible for your solution.

When a project feature requires specialist skills, we call upon our small, trusted network to help deliver the best solution.

How's philosophy is to guide you towards solutions that fit your business, not just what's fashionable or easy to sell. Whether you need a web platform to streamline your operations, a mobile app to reach your customers, or a bespoke system to give you a competitive edge, you're getting honest advice and solid execution.

Being small means staying agile. When your business needs change, we can pivot quickly. When you have questions, you get answers from someone who knows your project inside out. When problems arise, they're dealt with directly.

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About How

For over 25 years Howie has been working with large organisations delivering solutions that solve real business problems and have transformed how they operate.

Having seen what works and what doesn't, Howie decided to take that experience and open a micro-agency to service SMEs in Greater Manchester and the North West.

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Experience

Over the years Howie has been lucky enough to work with some amazing companies including:

  • BBC Home and BBC Search
  • Booking.com: Re-platforming car rental web application
  • Co-op Funeralcare: Development of an award-winning web application to facilitate funeral arrangements
  • Co-op Digital: Transformation of Co-op Retail's paper-based shift management solution to an award-winning, mobile-first web application
  • Manchester Fertility: Patient engagement platform with mobile application
  • ESL Fuels: Order Management System
  • ProtectaPet: Quotation system with stock inventory management and CRM integration
  • Fluid Productions: Online Exams platform
  • Sky Bet: Delivery of ID Verification solution
  • John Lewis Partnership: Discovery and development of pilot baby check-list web application
  • Reserve Bank of Australia: Web interface for Inter-bank settlements
  • National Rail Enquiries: Web and mobile journey planner

How can we help?

If you would like to discuss your business needs, please get in touch. We'd love to hear about your challenges and explore how we can help to build the tech so you can build your business.

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